Beautiful branding

Innovation Interiors

Innovation Interiors moved from a business-to-business wood finishing service to a consumer-facing retail brand. We worked together to create a new identity, branding, web, and showroom presence.

Response to the new branding has been overwhelmingly positive, and the retail side of the business has become the breadwinner of the company.

One of the primary challenges was to convince consumers of the custom options available. Too often customers were responding to a product colour and assume it to be the only, or primary, option. We changed customer perception by placing the focus on the shapes of the product, and building in product education for the user. This not only helps Innovation Interiors upsell higher-end finishes, but it lets consumers get the product they want that suits their home.

Innovation Interiors homepage
Innovation Interiors homepage
Innovation Interiors homepage
Innovation Interiors homepage
 
 

I believe in using the best platform to reach your customers.

Whether this is a responsive website, an app, or a printed piece.

I believe strong communication strategy can make your business successful and your customers loyal.

I believe quality products create their own marketing.

You only need a good adjective, a strong product feature, and an adverb. "Our juiciest steak ever."

I believe the future is mobile, and your brand should be too.

 
 

Responsive Design

PineLake Communications

Computers come in all shapes and sizes now – from a 27" iMac to a 3.5" iPhone – laptops, iPads and Kindles in between. So if your customer is sharing links at the office, or checking out your hours from the shop around the corner, your website just needs to work.

Responsive design means delivering on all platforms.

Community engagement

17votes

There's more to social media than buzzwords and hashtags. It means getting out here and finding people in your (real life) community who care and are interested in you.

17votes was a case study in community engagement through social media

Audience appropriate

Schlumberger Water Services

Designers, we like to go a bit crazy with the colours and the patterns and the thinking outside the box – which can be great – but sometimes we need to moderate ourselves. Corporate and business to business clients have different needs than a florist, a custom wood worker, or a band. Also, we know people use PCs, too.

Schlumberger Water Services website design.

Adaptive Branding

Blooming City

Your brand is more than a logo: it's how you talk to your customers, how you package your goods and services, it's how you handle your best days and your worst days. When making a brand, the focus should be on a variety of occasions and uses. Real life gets messy outside of the designer's grid.

Blooming City has a highly flexible brand allowing many use cases.
 
Content management Print design User interface design and user experience design Website design and development with HTML5 Copy writing Illustration Photography
 

Tasteful design to charm your customers

 
 

Plays well with others

PineLake Communications Inc.

I'lve worked at PineLake Communications Inc. in Waterloo, Ontario since June 2008. I started as a graphic designer, became the art director and currently I'm working as the Creative Technology Director. More or less that means I'm a really nerdy designer.

The work shown below was created while employed by PineLake. If I've shown it here, I was either the lead designer or the art director for the project. I can't take full credit for the work as everything at PineLake is a team effort.


 
 

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PineLake Communications

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